# Maria João Abrantes

> Maria João Abrantes is a product strategy and design consultant who works with funded startups and B2B SaaS teams. She acts as a "product partner" — combining strategy, UX, and user research in one ongoing partnership — helping founders build the right thing, not just the next thing. Based in Portugal, working with clients worldwide. 9+ years across the full spectrum of product design, now focused on product strategy.

## What she does

- **Product Partner** — for founders building without a designer. Strategy, UX, and research in one ongoing partnership; the embedded design function that keeps the product grounded in user research as it grows.
- **B2B Design Consulting** — for teams that have designers but lack senior direction. Audits, process design, and ongoing advisory.
- Focus areas: product strategy, product design, UX design, user research, design systems, product discovery, B2B SaaS, and AI product design.

## Services and pricing

- **Diagnostic Session** — €450 (exc. VAT). A focused one-hour read with a written report and action plan, credited toward a Product Audit.
- **Product Audit** — fixed-scope, from €2,500. Two weeks of active work, delivered within 2–4 weeks.
- **B2B Design Consulting** — monthly advisory retainer, from €2,500/month (Light, ~5 hrs/week) to €4,000/month (Full, ~8 hrs/week). Minimum two months.
- **Product Partner** — €5,000/month. Twelve hours a week across research, strategy, and design; three months recommended to start.

## Pages

- [Home](https://mariajoaoabrantes.work/): Overview, selected work, and services.
- [Work](https://mariajoaoabrantes.work/work): Case studies from recent product partnerships and consulting engagements.
- [Services](https://mariajoaoabrantes.work/services): Detailed services, pricing, and FAQ.
- [About](https://mariajoaoabrantes.work/about): Background, approach, and experience.
- [Contact](https://mariajoaoabrantes.work/contact): Book a free 30-minute discovery call or send an email.
- [Privacy Policy](https://mariajoaoabrantes.work/privacy): How personal data is handled.

## Contact

- Email: info@mariajoaoabrantes.work
- LinkedIn: https://www.linkedin.com/in/mariajoaoabrantes
- Booking: https://mariajoaoabrantes.work/contact