Helica
Helica was born to create and apply sustainable solutions for fixing and supporting your structure to the ground.
The goal
This project aims to reimagine and redesign Helica's web experience to better explain its mission and help the users navigate through the narrative. One of the main issues with the current solution was the unfriendly user experience of the website, paired with the lack of information displayed.
To solve these issues, we decided to speak to our audience more visually so that we could establish a clearer path for the information flow. The design was also explored in a more minimalistic and clean solution so that the main focus is kept on the message and the product presented.
The design solutions
Branding assets like the logo, the color palette, and the overall shapes were kept to maintain Helica's identity and look & feel the public already knows.
Animation, motion, and dynamic components were introduced to present a more delightful user experience and a more pleasant journey for the users.
Client
Slefty
Date
2022