Services

I support startups and product teams at different stages, from defining product direction to designing and scaling complex systems. My work focuses on solving real product problems. Clarifying positioning, prioritising what matters, and designing solutions that hold up as products grow.

SaaS Design

CRMs Productivity tools Project management Optimisation tools

3 - 5 weeks

I design SaaS products that help teams work smarter and get results. From CRMs to project management and productivity tools, I create clear, user-friendly interfaces that simplify complex workflows. By focusing on user journeys and dashboards that highlight key insights, I build products that grow with your users and keep them engaged.

Perfect for startups and businesses ready to level up their SaaS with designs that drive adoption and impact.

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App Design

Productivity apps Social apps Healthcare Banking E-commerce

3 - 6 weeks

I handle everything from user research and product strategy to full UI design, creating mobile and web apps that feel intuitive from the first tap. Every screen is crafted to solve user problems and support your business goals.

Perfect for startups building MVPs or established apps looking to scale with a refreshed UX and UI that deliver a native, seamless experience.

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Product UX Strategy

MVP scope definition Market & user research Workflow mapping

4 - 8 weeks

Building the wrong thing is the fastest way to waste time and money. I help teams clarify product direction by grounding decisions in market context, user needs, and real constraints. This work focuses on defining what the product should be, what actually matters, and what can be cut before design or development begins.

Perfect for startups shaping an MVP, teams dealing with product complexity, or products that need a clearer direction before scaling.

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Website Design & Dev

E-commerce Business website Subscription service

4 - 8 weeks

I design and build custom websites using no-code tools like Squarespace and Shopify. Whether you’re launching a product, selling online, or building a brand presence, I’ll craft a clean, responsive, and conversion-focused website.

From e-commerce stores to subscription platforms and service-based sites, I focus on what matters: usability, speed, and business results.

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Landing Page

E-commerce Landing page Business website Subscription service

2 - 3 weeks

Need to validate an idea, launch a campaign, or boost signups? I design targeted landing pages that convert. Each section is built with purpose - structured for clarity, mobile-optimised, and designed to guide users to action.

Perfect for startups, pre-launch products, or one-page websites that need to perform.

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Design & Experience Audit

Heuristic evaluation Usability evaluation Accessibility Performance audit

3 business days

This audit is your fastest way to clarity. In just a few days, I’ll thoroughly review your website or app’s design and user experience, identifying key pain points and missed opportunities. You’ll receive a concise report with practical, high-impact suggestions to elevate your product’s performance and user satisfaction.

Perfect for teams running campaigns, launching new features, or looking to convert more leads by optimizing their design and user experience.

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FAQs

  • Absolutely.

    I often collaborate with founders at the MVP stage — helping define the core experience, validate ideas, and design something lean but scalable.

  • Don’t worry — we'll keep working on it until you're happy.

    I collaborate closely with my clients from day one, with regular milestone reviews to ensure we’re aligned at every step and you’re always kept in the loop. Your feedback is part of the process, not an afterthought. The goal is always to deliver a final result that meets your expectations and supports your business goals.

  • That’s exactly where I come in. Whether you’re starting from scratch or improving something that already exists, I’ll help you figure out the best next step.

    • If you have an existing product, you can book a Design & Experience Audit — I’ll review what’s working, what’s not, and provide clear, actionable recommendations.

    • If you’re starting with just an idea, book a Free Discovery Call. We’ll explore your goals, define what makes sense for your product, and outline a clear roadmap to move forward.

  • Payment is done 50% at the beginning of your project and the remaining upon website/app handover.

  • That’s totally fine.

    We’ll start by discussing your specific needs, timeline, and goals. Based on that, I’ll put together a custom proposal with scope and budget — no strings attached. Whether it’s a full redesign or just a few key screens, I can tailor the work to fit your project.

  • Yes. To keep your website live, you’ll need to pay for essentials like your domain and hosting plan, depending on the low-code platform we choose (WordPress, Squarespace, Shopify, etc). These costs are not included in my service fee and will be your responsibility to maintain.

    If you'd prefer that I handle the setup or ongoing management, we can discuss it based on my availability. This would come with an additional fee.

  • It depends on the project. Most of the time, I work solo and handle everything end-to-end.

    But if there’s a tight deadline or the scope requires extra hands, I may bring in trusted collaborators to speed things up — always under my lead and without compromising on quality. If a project requires a highly specific skill outside my core expertise, I’ll bring in the right people to get it done properly.

Would you like to hear more?

Book a free 30-minute discovery call

Book a free discovery call