maria joão abrantes

Product Partner · B2B Design Consulting

I help founders shape their product, not just build it.

From product uncertainty to something shippable strategy, UX and research in one ongoing partnership.

  • 9+ Years of Experience
  • Focus on AI SaaS and Complex Internal Apps
  • Design Systems at Scale
  • Empowering teams and products through complex AI-driven workflows
AI SaaSDashboardAI Agent workflowsUX ResearchProduct strategy

AI-assisted risk management SaaS for construction teams — from 5 hours of manual work to one click.

A recruitment SaaS for research teams
Research OpsProduct designProduct strategySaaSInternal tools

A recruitment SaaS for research teams — cutting participant sourcing effort by 84%.

Design SystemsEnterprise UXMobileNative & WebAccessibility

Enterprise UI Kit serving 9k+ designers and devs

How I work

01

I start with the business, not the deliverables.

I get under the skin of your goals, your users, and what success looks like before deciding what needs to be built.

You'll always know what's happening and why.

Structured updates and regular check-ins - no surprises, just clear progress and space to course-correct together.

I bring a point of view, not just execution.

I'll tell you what I think the right move is and why. You make the final call, but you won't be making it alone.

I adapt to how you work.

Every team is different. I'll find a rhythm that fits your stage, your tools, and your pace - not the other way around.

Not sure what your product needs?
Let's figure it out together.